Photo and video by Intel

I collaborated with my friend Eric Drasin on video design and VJ duties for the Four Stories Launch Party at the W New York Downtown on August 9th, 2012

The scene on the red carpet of W New York – Downtown was electric Thursday night as Roman Coppola, The Directors Bureau, W Hotels, and Intel kicked off Four Stories, a short film series and competition. The party inside the hotel was even livelier than the scene on the street. DJ sets by Michaelangelo L’Acqua, W Hotels global music director, Theophilus London and DJ EIKO from Tokyo rocked the crowd. Michael Pitt and James Ransone — who are members of the competition’s judging panel — joined about 200 cinema-loving revelers to celebrate the opening of Four Stories. Roman even delivered a toast to the spirit of creativity, innovation, and collaboration.

W New York Downtown’s living room was decked out with large-scale movie posters, cinematic projections and an interactive display. Intel-inspired Ultrabooks™ powered cutting edge animated GIF booths that virtually transported guests to four iconic W Hotels destinations across the globe. Roman and his production company, The Directors Bureau, will produce four short films at W Hotels in Doha, Mexico City, The Maldives, and Washington DC.

Read more about the Four Stories Launch Party at Intel